Why our campaigns are different

Typically, sexual assault awareness campaigns target potential victims by urging women to restrict their behavior. Research is telling us that targeting the behavior of victims is not only ineffective, but also contributes to and increases self-blame in survivors. Instead, the SAVE campaigns targets potential offenders - ultimately the ones who hold the power and responsibility to end sexual assault.. By addressing sexual assault without victim-blaming, we intend to mark Edmonton on the map as a model for other cities.

"Don't be that guy"

"Don't be that guy" was launched on November 22, 2010.

"Don't BE THAT GUY" - Round 2!

Our second installation of posters was launched on November 30, 2012.