We are Sexual Assault Voices of Edmonton, a non-profit organization comprised of community members who dream of a world without sexual assault. Through campaigns that place responsibility on the perpetrators of sexual violence, fight victim-blaming, and challenge the myths and social forces that enable sexual violence, we are creating that world.
Sexual assault happens in our communities. While many campaigns around sexual violence focus on targeting potential victims’ behaviour, SAVE targets the individuals responsible for preventing sexual assault: potential offenders. The laws around sexual assault and consent are clear: sex without consent is sexual assault. We believe Edmonton can be a leader in shifting the way we understand sexual assault and how to prevent it.
SAVE produces campaigns with the aim of educating the public to reduce the incidences of sexual violence. Through these campaigns we raise awareness, challenge myths, fight victim-blaming, empower bystanders, and stand in solidarity with survivors. We see Edmonton as a community that is looking for a shift to one that that is about respecting one another. SAVE wants to be part of this change. The way that we think about and respond to sexual violence is evolving.
Our mission is to create awareness campaigns on timely and significant issues of sexualized violence that place responsibility for that violence on those who choose to use offending behaviours. We envision a city in which everyone is working toward a future without sexualized violence and where the attitudes and norms that are the root of that violence are discouraged, individually and societally.
The following values dictate everything we do as a Board. Perpetrating behaviours should be made visible; Survivors are never to blame for their experiences; Power and control is the root of sexual violence; Attitudes and norms can change; Sexual violence is not inevitable; Awareness campaigns must be evidenced-based and responsive; Campaigns must unapologetically confront audiences with strong messaging; Community collaboration is necessary and powerful.
SAVE was founded in 2013 by a coalition of community organizations and the Edmonton Police Service (EPS) in response to increased reports of alcohol-facilitated sexual assaults in Edmonton. Since then the organization has evolved, producing two versions of the Don't Be That Guy campaign focused on potential perpetrators and the #DeleteIt campaign against non-consensual photo sharing. Today, SAVE's board is made up of community members invested in sexual violence prevention efforts, and we are no longer affiliated with EPS. OurDefund the Police campaign, initiated in 2020, is the next step in our efforts to create a world free of sexual violence, by focusing on creating community-based responses that support survivors and target the underlying causes of sexual violence.